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HB 262 became law in June 2017.  It addresses this year’s New Year’s Eve falling on a Sunday and assures that dispenser and retailer licensees are able to remain open until 2 am, as long as the local option district in which they are located allows Sunday sales.  Other license types, such as restaurant, small brewer, winegrower and craft distillers, will close at their usual times.  

How to prevent DWIs this Holiday Season

Please join us for our next GSFRA Forum on


Monday, December 11th, at 2:00pm

at Inn at the Governors, Governor's Room.


and learn how to prevent DWIs and how to have a save Holiday Season.


We will have several speakers from Alcohol & Gaming and Law Enforcement to answer your questions we and will discuss ways to make this holiday season safer on the streets and highways of Santa Fe and New Mexico. 


Please rsvp Friday, Dec. 8th.


by emailing or calling Diana Trujillo at or 505-303-3045.

Fine Dining Workshop with Ian Maksik on Monday, Nov. 13th, from 11am to 2pm, at Sazon, 221 Shelby Street, Santa Fe, NM 87501.

This complimentary educational opportunity will allow you and your staff to become better versed in a vast array of fine dining service elements.  Course instructor Ian Maksik (the “Professor of Service”) will "train staff to a level of competence that will guarantee repeat business."  Ian has taught seminars, workshops and trainings all over the country and now, it is Santa Fe’s turn to have “America’s Service Guru” teach us a thing or two about Fine Dining Service in our restaurants.  Space is limited so register today! 

If you are a restaurant owner or manager and you would like additional information on how you can host Ian for a private training at your restaurant, please reach out to him at

Please call GSFRA office to register by Nov. 10th at 505-303-3045 or register online

Social Media Marketing for Restaurants 101

Please join us at our next GSFRA Forum on


Thursday, February 2, 2017 at 11:30am

at Inn at the Governors.


Do you own, or do marketing for a restaurant? Do you want to know how to use social media to market your restaurant? Adding social media to your marketing recipe can generate engagement with your food and  also get you more customers through your doors!


Frank X. Cordero, Social Media Cooordinator and John Feins, Public Relations Manager for TOURISM Santa Fe will serve some “how to” hot dishes for Facebook and Instagram.

Participation is $10/person including lunch.  Please rsvp by by emailing or calling Diana Trujillo at or 505-303-3045 by Monday, January 30th.


Feel free to share this invitation with other restaurateurs. 

Fellow GSFRA members,


The GSFRA is excited to announce that we will be having a joint Christmas/Holiday party with the Santa Fe Lodgers Association. In addition to GSFRA and Lodger's Association the event is being sponsored by TOURISM Santa Fe and Southern Glazer's Wine & Spirits.

The party will be on Tuesday, December 20th at the Eldorado Hotel from 5:30pm-8pm.  There is no admission charge. Please mark your calendar to make sure you attend this fun event.


Please bring a donation for a silent auction. Your donation is your admission plus one guest to the function, there is no additional charge. 


Proceeds from the silent auction will go to the Children’s Cancer Fund of New Mexico. Your donation could be a dinner for two, over night stay, spa treatment or any other great item.


 Please let us know the name of your donation and value in advance so we can prepare a bid sheet.


Please give us your RSVP so we can plan our event. Please send your RSVP to Della O’Keefe at:

How to prevent DWIs this Holiday Season

Please come to our next GSFRA Forum on


Tuesday, November 15, 2016 at 11:30am

at Inn at the Governors.

and learn how to prevent DWIs and how to have a save Holiday Season.


One of our speakers will be Peter Olson, DWI Program Prevention Specialist of the Santa Fe County DWI Program. We will discuss ways to make this holiday season safer on the streets and highways of Santa Fe and New Mexico.  

Participation is $10/person including lunch. Please rsvp by Friday, Nov. 11th


by emailing or calling Diana Trujillo at or 505-303-3045.


Feel free to share this invitation with other restaurateurs.


This forum is the final forum open to all restaurants in Santa Fe. Starting in January 2017 our forums will be open to our GSFRA member restaurants only. If you would like to join GSFRA please call us or sign up online.



Please come to our Green Forum on


Thursday, Oct. 13, 2016 at 12:00 noon at Inn of the Governors


and learn how to help your restaurant be more sustainable in a bare bones, practical ways you can afford.

Presented by Evadne Giannini of Hospitality Green.  Evadne currently works with SF City on green initiatives and has helped multiple Santa Fe Hotels achieve Bonze Certification in effective, realistic ways through her work with Green Lodging Initiative in 2013 in association with the Santa Fe Watershed Association.

Participation is free without lunch or $10/person inclusive with lunch. 


Please RSVP by Tuesday, October 11 by 12noon


by emailing or calling Diana Trujillo at or 505-303-3045, respectively.  You may attend the forum without partaking in lunch - please RSVP accordingly.



Please come to our Restaurant Community Forum

on Tuesday, July 19th, 2016  from 2-4pm

at Inn of the Governors in the Governors Room.


We need your input as we renew memberships and continually strive to improve our directions and the service to our members.


Topics of Discussion:

The new GSFRA Official Dining Guide Format and Value. Your listing in our Official  Dining Guide is worth the $150 membership dues you will be paying. You will also receive a special ad discount if you wish to advertise. Please visit the "Dining Guide" page for more information.

Additional Membership Benefits

What forum topics would best serve YOU, our members?  

What times and days for our forums work best for YOU, our members?


We look forward to seeing you and hearing your ideas. Please rsvp by July 15h.


Refreshments will be provided.


If you are not a member please consider joining us either by calling our office at 505-303-3045 or by joining online at

The second GSFRA event was a success! A big "Thank You" to all he participating restaurants and speakers!


On March17, 2016 GSFRA held a free forum for all restaurants in Santa Fe about changes to the New Mexico Food Service and Food Processing Regulations effective MArch 1, 2016.



- Ryan Flynn, Cabinet Secretary for the Environment Department

- Bill Chavez, Director of the environment Department

- Jonathan Gerhardt, Food Program Director


Visit our Resources page for links to more information and resources

- Food Handler Card

- Person in Charge

- New Food Safety Regulations

The first GSFRA event was a success! A big "Thank You" to all the participating restaurants and speakers!


Please read a message from executive director Randy Randall in his Toursim Santa Fe Report:


On December 1st, the Greater Santa Fe Restaurant Association, recently reformed and destined to become a strong industry voice, hosted a forum on alcohol service. The event was free not only to its membership but to all liquor license holders in the Santa Fe market. They assembled the top leaders in state, county and city enforcement to have a meaningful discussion on how our license holders can better implement their policies, protect their investments and offer hospitality in a safer manner. The space for this important meeting, reaching out to over 50 participants, was provided by TOURISM Santa Fe at the Santa Fe Community Convention Center no cost to the organization.




Please read the article in the Santa Fe Reporter:


State officials open up to questions from local service industry professionals 

Local NewsTuesday, December 1, 2015by Alex De Vore


Local restaurant and hotel owners and employees were able to  put faces to the names behind the state’s Alcohol and Gaming Division, regulatory and police enforcement at a paneled Q&A discussion at the Santa Fe Community Convention Center this afternoon. 

A joint operation between the Greater Santa Fe Restaurant Association and government officials, the event aimed to allow service industry workers the opportunity to voice concerns over state law and enforcement tactics used by the Special Investigations Unit, formerly known as the State Investigation Division, as well as ask any questions about state policy or law. 

Those special investigators are infamous among service industry vets as the organization behind sting operations that involve the underaged attempting to obtain booze, but this coming together of key officials seems to herald a new focus on community cooperation.


“For many years we were seen as the enemy,” New Mexico State Police Captain Suzanne Skasik told the room of approximately 30. “We’re trying to find the balance between enforcement and education.”


“I believe that these people’s intentions are genuine and they’ve been very helpful to us,” Sam Gerberding, association president and general manager of Del Charro and Inn of the Governors, tells SFR. “Just to bring all these people together and start this conversation…that was very successful.”


And though all exchanges between officials and service professionals were respectful, the overall subtext was one of frustration and muted fear.


“Say someone has been out at another bar and just starting to get their party on or drinking in a parking lot before they come in to my establishment,” Skylight co-owner Joe Ray Sandoval queried. “Can we be cited for intoxicated people in our bar who drank beforehand?”


Skasik admitted that she did not have an appropriate answer for this particular question, but did state that SIU is beholden to stringent operations policies.

“We have to be able to show presumptive evidence in our reports,” she said. “We have to be able to show that the server knew the person was already intoxicated.”


Other questions with unfortunately vague answers included the difference between wine and beer sales, police response times in regards to intoxicated patrons attempting to drive, a painfully slow picnic license application process, outdated server’s license classes and the potential for owner and server education.

In the end, however, it was obvious that the wheels of government turn slowly and the vast majority of complications fall squarely on the shoulders of the businesses themselves. Cab use has dropped drastically, according to county DWI official Peter Olson, but he hopes that $5 rides during the holidays will spark greater numbers. Olson also pointed to Uber as a viable nondriving option.


But that’s not quite enough for Sandoval to rest easy.


“Yeah, it’s important to know who these entities are, and we all have a lot of questions, but the laws are still heavily flawed,” Sandoval adds at the day's end. “After a certain point, it becomes way more about public safety than anything else, and we just can’t take the risk on principle, as a business, but also just as people.”

Sandoval suggested possible overnight parking in the city’s Sandoval Street parking garage but was ultimately told it was unviable. He’s also attempted to remain open until 3 am and offer a limited food menu, but due to the attached liquor license of his space, he cannot legally do so.


“We stop serving alcohol at 1:30 am, so that would be 90 minutes for people to keep dancing and exercise that alcohol out of their system or maybe eat a burger or something,” he says. “I don’t see a downside for anyone but us.”

Spirits were high following the meeting, and the general consensus from both sides was that an unprecedented coming together of these groups is a great first step. Outdated policy and confusing rhetoric aside, it does at least seem as if good things are in the works. Of course, before then it would probably be wise for all you bar folk to keep checking those IDs and not selling to obviously drunk people.



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